FARRUKHABAD BLOCK PRINTING

Block printing is an art which has the power to leave the mark in this dynamic fashion industry. With the same idea in mind, Nratyaksha, a Pre Fall collection is based on the craft of Block print especially through the artisans of Farrukhabad. This collection is inspired by the classical dances of India. A symbol of grace and precision, Indian classical dances are a true mode of expression of inner feelings, helping to develop self belief and self confidence. With this collection, we believe we can spread the same sense of self development.

Moreover, to ensure this collection leaves a mark globally, a fusion with streetwear is created; giving the art of block printing a new appearance but not loosing the traditional touch.